SELF-CONSCIOUSNESS

—(1) Perception of, or reflection on, oneself as distinct from objects not oneself; (2) popularly, a flustered condition, or sometimes a ‘swaggering’ attitude, due to concentrating attention on oneself. (1858), merchant, b. at Ripon, Wis., s. of Robert O. and Lois Frances Baxter Self ridge. He was educated in public schools. After having been a partner of Marshall Field & Co., and part owner of H. G. Self ridge & co., both of which interests he sold out. He went.to London in 1906 and organized Self ridge & Co., Ltd. wholesale and retail merchants, and built one of the largest stores in Europe. Author: The Romance of Commerce.